Why this matters
This is arguably the clearest statement of the problem Prepared Base is trying to solve: very low preparedness confidence combined with strong public demand for practical guidance.
Prepared Base Briefing Government
Only 13% of Britons feel prepared for an emergency, Parliament hears
Security Minister Dan Jarvis told Parliament that government research shows only 13% of people in the UK feel prepared for an emergency that could cut them off from essential services, while 84% want government to provide more information on how to prepare. He linked the Be Ready campaign to recent storms, wildfires and wider resilience planning.
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